Replotix – Maximized

Reloptix

Reloptix is a cutting-edge eyewear store dedicated to offering high-quality, stylish eyewear options to its customers.

With a focus on innovation and customer satisfaction, Reloptix aims to provide eyewear that not only enhances vision but also elevates style and comfort.

In our partnership with Reloptix, we focused on optimizing their Google Ads PPC campaigns and improving their Shopify SEO.

Our efforts included strategic keyword optimization, ad copy enhancement, technical SEO corrections, and building a robust internal linking structure. We also implemented advanced analytics and tracking to ensure that every strategy was data-driven and effective.

What were the pain points?

The main challenge here: Improve ROAS and Optimize CPC

HelloReal was facing difficulties with achieving a high ROAS and managing the costs associated with each conversion. The inefficiencies in their Google Ads campaigns were reflected in high CPC and conversion costs, limiting their overall profitability.

We pinpointed key areas of focus:

How to enhance the effectiveness of Google Ads campaigns to improve ROAS?
How to reduce the cost per conversion and lower CPC for better profitability?
Were the current ad targeting and keyword strategies effectively reaching the right audience?

HelloReal needed to refine their ad strategies to ensure that every dollar spent contributed to meaningful engagement and conversion. The focus was on optimizing ad spend, improving keyword targeting, and reducing unnecessary costs.

How did we do it?

Emotionally Engaging Ad Copy

Revamped ad copies to include emotional value, authenticity, and clear calls-to-action, making ads more engaging and effective.

Keyword Optimization

Conducted thorough research to identify high-potential keywords, ensuring ad spend was directed toward the most effective terms.

Tracking and Tag Setup

Implemented enhanced ecommerce tags for better tracking, ensuring comprehensive data collection and insight into customer behavior.

Advanced Audience Targeting

Narrowed down the target audience to more relevant demographics, focusing on women and younger age groups for better ad relevance.

▲7.36x

ROAS

386%

Organic traffic increase

▲4.5%

Click-Through Rate

▲5+

Improve search ranking

The outcome?

✔ Return on Ad Spend (ROAS) Increased
✔ Organic Traffic Boosted
✔ Improved Search Rankings and Click-Through Rate

If you’re looking to elevate your brand and achieve long-term sustainable growth, we’d love to discuss how our expertise can drive your success. Enter your details below, and let’s start the conversation!

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